Mr LI Chi Kin, Earnest (李志堅先生)
MBA (University of South Australia)
Diploma (Hong Kong Shue Yan College)

Part-time Lecturer
School of Communication



Earnest Li is a media and communications professional with over 25 years’ experience. He is the founder of Newzpire Limited, a start-up which provides “edutainment” and consultancy services including change management training and social media communication for NGOs, public and private organisations.

He started his career as a reporter with Television Broadcasts Limited (TVB) in 1992. After spending 15 years in the frontline of TV news production, Earnest took the challenge to be the News Controller of Hong Kong Broadband Network Limited (HKBN) developing the opportunities to deliver stories via multimedia platforms including Youtube, Yahoo HK, MSN HK, mobile app and smart TV app with new content strategy in 2008. A year later, he led the news team won the finalist award of the Best International Public Affairs Programme by New York Festival.

Since 1999, Earnest has also been teaching at local universities and tertiary institutions including Hong Kong Shue Yan College, Chu Hai College and Chinese University of Hong Kong.


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