Dr Brian TUNG (佟永超博士)
DBA (The University of Newcastle)
MBA (CUHK)
MSc (HKUST)
BBA (Hons) (HKBU)

Senior Lecturer
Department of Economics and Finance

Tel : (852) 3963 5187


Dr Tung has been teaching in Hong Kong higher education since 2000. Prior to joining HSUHK, he taught different business administration subjects for Foundation Diploma, Associate Degree, Higher Diploma and Degree in Hong Kong Polytechnic University, Hong Kong Community College and Hong Kong Institute of Vocational Education. Dr Tung graduated with BBA (China Business Studies) degree from the HKBU. He obtained a MBA degree and a Master of Science in Information Systems Management from the CUHK and the HKUST respectively. He received the degree Doctor of Business Administration from University of Newcastle, Australia. Before joining the academic and teaching career, he has obtained substantial experience in banking industry, specialising in branch operation and marketing, credit management and corporate lending.

Research and Teaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)Research Grants and AwardsBusiness and Professional Engagement
TopResearch and Teaching Interests
  • Relationship marketing in financial services, financial institutions management, Fintech management, and Financial Literacy.
TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
    Journal:
  • Tung, B. (2019) A Pilot Study Examining the Perceived Effectiveness of Financial Education in High School and the Effect on Personal Financial Literacy and Behavior of the Young Generation, Journal of Advances in Humanities and Social Sciences, 5(2), pp.54-65
  • P.K. Ng and Tung, B. (2018) The Importance of Reward and Recognition System in the Leadership of Virtual Project Teams: A Qualitative Research for the Financial Services Sector, The Journal of Transnational Management, 25(4), pp. 198-214
  • Tung, B. (2018) Exploring the relationship between Fintech adoption, Financial literacy, and Financial behavior of Young Generation, Business Review, The Hang Seng University of Hong Kong, 1(2), pp. 30-37
  • Tung, B and Carlson, J. (2015) Examining determinants of cross buying behaviour in retail banking, International Journal of Quality & Reliability Management, 32 (8) pp. 863 - 880
  • Tung, B and Carlson, J. (2013) Modeling a Formative Measure of Relationship quality and Its Effects: Evidence From the Hong Kong Retail Banking Industry, Services Marketing Quarterly, 34 (2), pp. 139-158
    Book Chapter:
  • 佟永超 (2013) 銀行有聲譽 客戶留得住, 於 恒生管理學院(編), 商道與人道——恒管人語 (頁38-39), 香港, HK:中華書局(香港)有限公司
    Conference Papers:
  • Tung, B. (2019) A Pilot Study Examining the Perceived Effectiveness of Financial Education in High School and the Effect on Personal Financial Literacy and Behavior of the Young Generation, Conference Paper: 2019 International Conference on Current Issues of Social Sciences and Business, Barcelona, Spain 2019.
  • Tung, B. (2018). Financial literacy and Fintech adoption of the China's young generation in the Xi JinPing's New Era. Conference Paper: 2018 Chinese Economic Association (CEA) Conference, Edinburgh, UK, 2018.
  • Ng, P.K. and Tung, B. (2018) The Importance of Reward and Recognition System in the Leadership of Virtual Project Teams: A Qualitative Research for the Financial Services Sector. Conference Proceedings: 27th World Business Congress, International Management Development Association, Hong Kong, China, 2018.
  • Ng, P.K. and Tung, B. (2017) Managerial perspectives on the important factors affecting the Effectiveness of Virtual Project Teams in the Greater China Region: An investigation in the Financial Services Sector, Conference Paper: 29th CESA International Conference on the Chinese Economy, Perth, Western Australia 2017.
  • Tung, B. and Carlson, J. (2011) Examining the interrelationships of relationship quality, customer loyalty and cross buying behaviour in the Hong Kong retail banking industry, Australia and New Zealand Marketing Academy Conference, Perth, Western Australia.
  • Tung, B. and Carlson, J. (2010) Examining the effect of relationship quality in the Hong Kong retail banking sector, Conference Proceedings: 2nd International Workshop on Business Education and Research, Kuala Lumpur, Malaysia 2010
TopResearch Grants and Awards
  • Best Paper Award in the 27th World Business Congress, International Management Development Association, Hong Kong, China, 2018
TopBusiness and Professional Engagement
  • Tung Wah Group of Hospitals: Evaluation Study on Financial Education Programs and Youth Entrepreneurship Programs
  • Hong Kong Academy for Gifted Education (Education Bureau, HKSAR): Development and delivery of Introductory Finance & Banking Course
  • Transunion Hongkong and Executive Development Centre (EDC), Hang Seng Management College: Development and delivery of the Executive Training Course in Credit Risk Management for Bankers