Mr YU Ho Lam, Paul (余浩霖先生)
BSc (Hons) in Chemistry (The University of Hong Kong)

Part-time Lecturer
School of Communication



In his 16-year advertising career, Paul has worked for some of the top creative agencies in Hong Kong - including DDB, Leo Burnett, and BBDO.

Paul's work was highly awarded in both creative and effectiveness award shows, including the well-known Grand Kam Fan, Grand Effies, Cannes Lions, Spikes One Show, Markies and China Times Advertising Awards. It is a proof of Paul's remarkable ability and maturity to deliver creative yet effective advertising campaigns.

His recent best-known campaigns include: “Big Mac Karaoke”, “Toy Museum”, “I’m Amazing 2” & “Jack the Dipper HKTV Hi-Jack” of McDonald’s, and “HK Slang” of Vita Milk Tea.

Other than thinking of the next best creative idea, he loves writing down all the funny moments of his two lovely daughters.


Working ExperienceTeaching ExperienceCreative Awards (in-brief)
TopWorking Experience
  • Senior Creative Director / Creative Director /Associate Creative Director, DDB HK
  • Senior Copywriter, LB HK
  • Copywriter, Grey HK
  • Copywriter, BBDO HK
  • Copywriter, FCB HK
  • Copywriter, Euro RSCG HK
TopTeaching Experience
  • Guest Teacher, Practical Marketing Management, MBA, Open University of HK (Giving lectures on Advertising, Strategy planning and Production)
  • Guest Speaker, Division of Communication, College of International Education, HK Baptist University (Giving lecture on Advertising and Ideation)
  • Guest Teacher, Jockey Club Ti-I College (Giving lectures on Advertising appreciation)
TopCreative Awards (in-brief)
  • 2016 TVB Most Popular TV Commercial Awards
  • 2016 TVB Most Popular TV Commercial Awards
  • 2016 Markies Awards – Gold
  • 2015 TVB Most Popular TV Commercial Awards
  • 2015 Markies Awards – Gold
  • 2015 HK4As Kam Fan Awards – Silver
  • 2012 EFFIE Awards – Grabd EFFIE / Gold
  • 2010 Cannes Lions – Silver
  • 2010 Spikes Asia – Bronze
  • 2009 HK4As Kam Fan Awards – Grand Kamfan / Gold
  • 10th China Times Advertising Awards – Gold