Dr MA Hoi Lam, Helen （馬凱琳博士）BEng (PolyU)
Department of Supply Chain and Information Management
BBA-SCM Associate Programme Director (Air Transport)
Tel : 3963 5571
Dr MA Hoi Lam, Helen received her BEng from the Department of Industrial and Systems Engineering, The Hong Kong Polytechnic University and her PhD in Logistic and Supply Chain Management in the same department. She then worked in the department as a postdoctoral fellow for a few years, and as a part-time lecturer in the Division of Business, Community College of City University.Dr Ma’s research interests are mainly in airline operations, big data, machine learning, transportation network, supply chain management, terminal operations, scheduling, optimization, and operations research. She has published 7 papers in leading high-impact journal and 5 conference papers, including Risk Analysis, International Journal of Production Research, Resources, Conservation & Recycling, Annals of Operations Research, etc. Among which, one of the recent publications titled “Cascading Delay Risk of Airline Workforce Deployments with Crew-Pairing and Schedule Optimization” is selected by the Soci ety for Risk Analysis (SRA) for publication as the media-attention effort of the month, ranked as one of the recent top papers published in Risk Analysis, and ranked top 0.1% journal papers in Altmetric. She also services as reviewer for many prominent international journal, including IEEE Transactions on Systems, Man and Cybernetics: Systems, Transportation Research Part E, etc. Dr Ma has actively participated in a variety of research and industrial projects, and closely worked with some companies, including Cathay Pacific (CX), China Aircraft Services Ltd (CASL), and Hong Kong Aero Engine Services Ltd. (HAESL). Dr Ma has extensive teaching experiences. Subjects cover a wide range of areas, such as fleet and flight management, airline crew scheduling, logistics information management, database design, ERP, data mining, web platform development, e-business applications, workflow analysis, processes re-engineering, simulations, operation management and so on.