Bradley-R-Barnes
Professor Bradley R BARNES
Post Graduate Diploma in Learning and Teaching in Higher Education (University of Leeds)
Post Graduate Certificate in Learning and Teaching in Higher Education (University of Leeds)
PhD (University of Leeds)
MSc in Marketing with Commendation (University of Huddersfield)
Post Graduate Diploma in Marketing, CIM Chartered Institute of Marketing
BA (Hons) Business Studies

Dean, School of Business
Professor of International Management & Marketing
Department of Marketing

Tel : (852) 3963 5102


Dr Bradley R Barnes is Dean and Professor at the School of Business, The Hang Seng University of Hong Kong. He is also Distinguished Visiting Professor at Paris School of Business. He was previously the Assistant Dean of Research and Professor of International Management & Marketing at Sheffield Business School and prior to that was Associate Dean for Internationalisation and Professor of International Management & Marketing at the Sheffield University Management School. His first professorial appointment was as the Hong Kong Alumni Endowed Chair Professor in International Management at Kent Business School. Before joining academia, Professor Barnes spent over ten years working closely with enterprise, having been employed for both a Chamber of Commerce and a national medical trade association. Since joining academia Dr Barnes has continued to engage with government and industry and in recent times has worked with UKTI (London and the South East) to deliver a series of programmes to support overseas business expansion. He has also more recently worked on two funded international projects, one in collaboration with the Chinese government and the other to promote a Sino-Anglo business incubator centre in a newly proposed China Town development. In the academic field, Dr Barnes is a leading scholar in international markets and business. He has published in all the leading IB and international marketing journals including the Journal of International Business Studies, Journal of World Business, Journal of International Marketing, Management International Review, International Business Review, International Marketing Review and International Journal of Advertising among many others. Based on his international expertise, Professor Barnes served as External Assessor for Xi'an Jiaotong - Liverpool University's (Suzhou campus) Periodic Review and subsequently is an External Examiner for them. Dr Barnes is fluent in French and is working hard to improve his basic command of Mandarin Chinese.


TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
  • Silbiger, A., Berger, R., Barnes, B. R., and Renwick, D. W. J. (2017) \"Improving Expatriation Success: The Roles of Regulatory Focus and Burnout\", British Journal of Management, Vol. 28, No. 2, ISSN 1467-8551.
  • Tran, T. T., Pham, T. S. H. and Barnes, B. R. (2016) \"Spatial Spillover Effects from Foreign Direct Investment in Vietnam\", Journal of Development Studies, Vol. 52, No. 10, ISSN 0822-0388.
  • Gomes, E., Barnes, B. R. and Mahmood, T. (2016) “A Twenty-Two Year Review of Strategic Alliance Research in the Leading Management Journals”, International Business Review, Vol. 25, No.1, ISSN 0969-5931.
  • Barnes, B. R., Leonidou, L.C., Siu, N. Y. M. and Leonidou, C. N. (2015) “Interpersonal Factors as Drivers of Quality and Performance in Western-Hong Kong Inter-Organizational Business Relationships’, Journal of International Marketing, Vol. 23, No. 1, ISSN 1069-031X.
  • Wang, C. L., Shi, Y. and Barnes, B. R. (2015) “The Role of Satisfaction, Trust and Contractual Obligation on Long-Term Orientation”, Journal of Business Research, Vol. 68, No. 3, ISSN 01482963.
  • Berger, R., Herstein, R., Silbiger, A. and Barnes, B. R. (2015) “Can Guanxi be Created in Sino-Western Relationships? Assessment of Western Firms Trading with China Using the GRX Scale”, Industrial Marketing Management, Vol. 47, ISSN 0019-8501.
  • Berger, R., Silbiger, A., Herstein, R. and Barnes, B. R. (2015) “Analyzing Business-to-Business Relationships in an Arab Context”, Journal of World Business, Vol. 50, No. 3, ISSN 1090-9516.
  • Li, D., Wang, C. L., Jiang, Y., Barnes, B. R. and Zhang, H. (2014) “The Asymmetric Influence of Cognitive and Affective Country Image on Rational and Experiential Purchases\", European Journal of Marketing, Vol. 48, No. 1/2, ISSN 0309-0566.
  • Zhou, L., Wu, A. and Barnes, B. R. (2012) “The Effects of Early Internationalization on Performance Outcomes in Young International Ventures: The Mediating Role of Marketing Capabilities”, Journal of International Marketing, Vol. 20, No. 4, ISSN 1069-031X.
  • Barnes, B. R., Yen, D. A., and Zhou, L. (2011) “Investigating Guanxi Dimensions and Relationship Outcomes: Insights from Sino-Anglo Business Relationships”, Industrial Marketing Management, Vol. 40, No. 4, ISSN 0019-8501.
  • Yen, D. A., and Barnes, B. R., (2011) “Analyzing Stage and Duration of Anglo-Chinese Business-to-Business Relationships”, Industrial Marketing Management, Vol. 40, No. 3, ISSN 0019-8501.
  • Yen, D. A., Barnes, B. R., and Wang, C. L. (2011) “The Measurement of Guanxi: Introducing the GRX Scale”, Industrial Marketing Management, Vol. 40, No. 1, ISSN 0019-8501.
  • Zhou, L., Barnes, B. R. and Lu, Y. (2010) “Entrepreneurial Proclivity, Capability Upgrading and Performance Advantage of Newness among International New Ventures”, Journal of International Business Studies, Vol. 41, No.5, ISSN 0047-2506.
  • Barnes, B. R., Leonidou, L.C., Siu, N. Y. M. and Leonidou, C. N. (2010) “Opportunism as the Inhibiting Trigger for Developing Long-Term Oriented Western Exporter-Hong Kong Importer Relationships’, Journal of International Marketing, Vol. 18, No. 2, ISSN 1069-031X.