Master’s Degree in Marketing (Wuhan University)
Bachelor’s Degree in Marketing (Wuhan University)
Department of Marketing
Tel : (852) 3963 5090
Dr Xie received her doctoral degree in Marketing from City University of Hong Kong. Her research focuses on how the ambivalent feelings of consumers towards a product/brand/company influence their information processing and decision-making. Prior to joining HSUHK, Dr Xie taught in City University of Hong Kong and Hang Seng Management College on marketing subjects at the undergraduate level. She also provides consultation services to the industry on customer satisfaction, Advertising Efficiency and Supply Chain Conflicts Resolution.
|Research and Teaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)|
|TopResearch and Teaching Interests|
|TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)|