BBA-GB Programme Director
Department of Marketing
Tel : (852) 3963 5131
Mr. Eric Chee is a Principal Lecturer, Programme Director of BBA-GB, and Associate Head in the Department of Marketing at the School of Business, the Hang Seng University of Hong Kong. Prior to joining HSUHK, he was a senior executive in a global oil company and international banks in Hong Kong. His research interests include cultural marketing, customer relationship management and marketing communications.
|Research and Teaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)Research Grants and Awards|
|TopResearch and Teaching Interests|
|TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)|
|TopResearch Grants and Awards|