Dr. LO Wing To, Lawrence 羅永滔博士
Dr Lawrence LO (羅永滔博士)
DBA (University of Newcastle)
MMgt (Australian Catholic University)
GDipAdm (Australian Catholic University)
DMCC (HKU)
PCIT (OUHK)
HonDip (Lingnan)

Lecturer (Part-time)
Department of Marketing

Tel : (852) 3963 5189


Dr Lo is a part-time lecturer (formerly an Assistant Professor) in the Department of Marketing at The Hang Seng University of Hong Kong. He has taught subjects at various levels: Degree, Top-up Degree, Associate Degree, Pre-Associate Degree, Diploma and Certificate. Dr Lo’s research interests include services marketing, digital marketing, and consumer ethics. He has been in the marketing business for over 18 years and owing to this he has extensive knowledge of marketing, advertising, staff development and IT.


TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
Journal Article
  • 2020, Lo L., Chan H., Tang F. and Yeung K., "Consumer Ethics: Insights from Business Professionals", Asia Pacific Journal of Marketing and Logistics, 32(3), 664-680. https://doi.org/10.1108/APJML-07-2018-0273
  • 2014, Lo, Lawrence W.T. and & Chan, Heidi M.L., "An Empirical Study of the Retirement and Bridge Employment Intentions of Older Workers", International Journal of Research Studies in Management, 3(2), 13-31.
  • 2014, Lo, Lawrence W.T., "An Exploratory Research on eWOM Information Seeking Behavior and Attitudes in Service Consumption", Review of Integrative Business and Economics Research, 3 (1): 172-189.
Conference Papers
  • 2019, Lawrence Lo W.T., "Cynical or Unethical Consumers Won’t Purchase Luxury EcoFashion?", 11-14 Jul 2019, Global Fashion Management Conference (GFMC), Paris
  • 2018, Lo Lawrence W.T., "Conspicuous Green Purchase intention: The Mediating Role of Consumer Ethics and Conspicuous Consumption", The 2018 Global Marketing Conference at Tokyo, 26-29 July 2018, Tokyo
  • 2017, Lo Lawrence WT, Chan Haksin and Xie Tingting, "The bright side and dark side of consumer ethics", The 2017 Summer AMA Conference: Innovation & Sustainability in Marketing, 4–6 August 2017, San Francisco, CA.
  • 2016, Lo Lawrence W.T. and Chan Heidi M.L., "A review of the qualitative research practices in consumer research", The International Journal of Arts & Sciences (IJAS), Asian American Conference for Business and Economic, 12-15 January 2016, Nanyang Technological University, Singapore
  • 2016, Lo Lawrence WT and Chee Eric YF, "Re-examine the conceptual frameworks of conspicuous consumption", The 6th Global Business and Finance Research Conference, 27–29 October 2016, Howard Civil Service International House, Taipei.
  • 2014, Lo, Lawrence W.T. and Chan, Heidi M.L., "E-retail Strategic Elements in Hong Kong Group Buying Websites", SIBR-HK 2014 Hong Kong Conference: interdisciplinary business and economics research, 27-28 September 2014, Hong Kong.
  • 2014, Lo, Lawrence W.T., "An Exploratory Research on eWOM Information Seeking Behavior and Attitudes in Service Consumption", SIBR-UniKL 2014 Kuala Lumpur Conference: interdisciplinary, business and economics research, 7 - 8 February 2014, Kuala Lumpur.
  • 2012, Lo, Lawrence W.T. and Chan, Heidi M.L., "Continue, turn or stop? An empirical study of the retirement intentions in Hong Kong", 19th international Business Research Conference , Melbourne, Australia, 19 - 21 November 2012, Monash University, Caulfield East Victoria.
  • 2010, Lo, L and Tang, F., "Combating Counterfeit Consumption with Hedonic vs. Utilitarian Promotion", World Business Ethics Forum, Macao, 27 - 28 October 2010, University of Macau, Faculty of Business Administration.
  • 2007, Muthaly, S., Ha, H. Y. and Lo, W. T., "The Effects of Antecedents of Customer Satisfaction on Loyalty: A Case of the Hong Kong Mobile Phone Industry", Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007 , Dunedin, New Zealand, 3-5 December 2007, New Zealand: University of Otago.
Composition
  • 2014, 羅永滔, "是「老夥伴」,亦是「生力軍」", 《星島日報》「恒管語絲」, 6 March 2014, (F04)
Book Chapters
  • 2013, 羅永滔, "顧客是恐怖份子", 恒生管理學院主編:《商道與人道─恒管人語》,中華書局(香港)有限公司,第74-75頁。
  • 2013, 羅永滔, "3C + 1I", 恒生管理學院主編:《商道與人道─恒管人語》,中華書局(香港)有限公司,第78-79頁。