Dr Alex LAU (劉以就博士)
DBA (University of Newcastle)
MSc (The Chinese University of Hong Kong)
PGCE (The University of Hong Kong)
BA (The City University of Hong Kong)

Senior Lecturer
Department of Marketing

Tel : (852) 3963 5406

Dr Lau is a Senior Lecturer of the Department of Marketing at The Hang Seng University of Hong Kong. He received his BA in Business Studies from the City University of Hong Kong, MSc in Marketing from the Chinese University of Hong Kong and DBA from the University of Newcastle. His research interests are in consumer behaviour and word-of-mouth communication.

TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
  • 2018, Chung, H. and Lau, A. “Leadership Styles of Heads of Departments (HoDs) in Education Institutions”, 27th World Business Congress, Co-author
  • 2018, Lau, A., Chan, S. and Chan, H. “Effects of Photos on eWOM Effectiveness”, 27th World Business Congress, Co-author