Dr. CHAN Hak Sin, Haksin 陳克先博士
Dr Haksin CHAN (陳克先博士)
PhD (University of Wisconsin-Madison)
MBA (University of Wisconsin-Madison)
BBA (CUHK)

Head and Associate Professor
BBA-MKT Programme Director
Department of Marketing

Tel : (852) 3963 5501


Dr Chan’s primary research interests are in word-of-mouth communication, services marketing, and cross-cultural consumer behavior. His work has appeared in leading journals in the fields of marketing (e.g., Journal of Consumer Psychology, Journal of Consumer Research, Journal of International Marketing) and hospitality (e.g., International Journal of Hospitality Management, Journal of Hospitality & Tourism Research). On the practical side, Dr Chan has consulted for public companies and non-profit organizations, and has conducted executive training in Hong Kong and the United States. He is currently an Independent Non-Executive Director of a listed company in Hong Kong. Dr Chan was educated in Hong Kong (BBA, CUHK) and the United States (MBA, PhD, Wisconsin). Prior to joining HSUHK, Dr Chan served many years in the CUHK business school, teaching marketing courses at the undergraduate, master’s, and PhD levels.

Research and Teaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
TopResearch and Teaching Interests
  • Word-of-mouth communication and cross-cultural consumer behavior
TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
Journal Article
  • 2020, Lo, L. W. T., Chan, H., Tang, F., & Yeung, K-Y., "Consumer Ethics: Insights from Business Professionals", Asia Pacific Journal of Marketing and Logistics, 32(3), 664-680. https://doi.org/10.1108/APJML-07-2018-0273
  • 2020 Yang, M. X., Zeng, K. J., Chan, H., & Yu, I. Y., "Retain or Upgrade: The Progress-Framing Effect in Hierarchical Loyalty Programs", International Journal of Hospitality Management, in press
  • 2019, Yang, M. X., Chan, H., Yu, I. Y., & Fock, H., "Consumer Motivation for Reward Pursuit: A Culture-Based and Progress-Based Model of Loyalty Program Effectiveness", Journal of Global Marketing, 32(4), 255-268. https://doi.org/10.1080/08911762.2019.1569743