Professor TSO Hung, Scarlet 曹虹教授
Professor TSO Hung, Scarlet (曹虹教授)
PhD (The University of Hong Kong)
PhD (Chu Hai University)
MA (University of Essex)
PGCE (University of Essex)
BA (Chu Hai College)

Associate Vice-President (Communications and Public Affairs)
Dean and Professor
School of Communication

Tel : (852) 3963 5163


Professor Tso is the Dean of School of Communication and Associate Vice-President (Communications and Public Affairs) at Hang Seng Management College. ?She joined HSMC in 2008 after serving more than seven years as Head of the Department of Journalism and Communication at Hong Kong Chu Hai College of Higher Education.
As Dean of the School of Communication, Professor Tso has been actively engaging the School in academic exchange activities with major universities in Taiwan and the Mainland, such as Fudan University, Sun Yat-Sen University, National Chengchi University and Fu Jen Catholic University.
Professor Tso has extensive experience in the news and media industries in Hong Kong, the UK and Taiwan. ?She was a senior reporter and primetime news anchor of Hong Kong Asia Television Limited (ATV). ?While pursuing her graduate studies in the UK, she has worked as a Special Correspondent for Hong Kong ATV and a Chinese News Presenter and Foreign News Editor for the British Broadcasting Corporation (BBC). ?She has also worked as a host and a commentator of various TV and radio programs in Taiwan for over five years.
Professor Tso is an active member of many professional organizations. ?She is an Executive Member of Hong Kong Press Council and Vice Secretary-General of the Hong Kong Federation of Journalists.
Professor Tso holds a BA in Journalism and Communication from the Hong Kong Chu Hai College, a MA degree in Social and Economic Development from the University of Essex, United Kingdom, a PhD in Crisis Management and Communication from the Chu Hai University, Taiwan, and a PhD in Faculty of Education from The University of Hong Kong.

Research GrantConference PapersPublications
TopResearch Grant

  • Tso, S. H., Principal Investigator (Pl), Hong Kong Research Grants Council 2016/17 Faculty Development Scheme (FDS), HK $ 752,200. “Developing the Model of Inoculated Spiral of Silence (ISOS) for the Insight of Public Opinion in Hong Kong”. Funding Scheme Project Reference No: UGC/FDS14/H08/16

TopConference Papers
  • Tso, S. H. (2014). “Development of Hong Kong Higher Education in Journalism and Communication”, 2014 Conference on the Development of Business Journalism and Communication Education in Hong Kong, Mainland China and Taiwan, organized by the School of Communication, November 2014.
  • Tso, S. H. (2014). “Is Journalism Education in Crisis”, Higher Education Research and Development Society of Austria (HERDSA) Conference, July 2014.
  • Tso, S. H. (2014). “Media Ecology Under of the New Media Generation” Conference, Shue Yan University, December 2014.
  • Tso, S. H. (2013). “The Influence of Part-time Work on Student’s Learning – A Case Study”, Sharing on University Teaching Seminar Series, HSMC, November 2013.
  • Lau, V. P., Chow, H. S. I., Tso, S. H., & Wong, Y. Y. (2011). Impacts of Change on Administrative Staffs in Universities. The 11th International DSI and the 16th APDSI Joint Meeting, Taipei, Taiwan.



TopPublications
  • Tso, S. H. (2015). “Globalization and Higher Education in Journalism and Communication: A Study of Hong Kong”, PhD thesis, Faculty of Education, The University of Hong Kong, July 2015.
  • Chang, C. Y. & Tso, S. H. (2012). The Analysis of the Development of Hong Kong Higher Education in Business Journalism and Communication. Paper presented at the Conference on the Development of Business Journalism and Communication Education in Hong Kong, Mainland, and Taiwan. HSMC, Hong Kong, May 2012.
  • Tso, S. H. (2007). “A Brief Review on Hong Kong’s Cultural Positioning”. Academic Seminar on Cross-Strait-Four-City Culture. (Hosted by Macao Foundation and sponsored by Chu Hai College of Higher Education), April 2007.
  • Tso, S. H. (2007); “A Review of Role and Functions of Hong Kong Primary Media in the development of the political system—Based on Political System Development Report No. 5”. (Hosted by the Mainland Affairs Council, the Executive Yuan, Taiwan, April 2007).
  • Tso, S. H. (2006); “Challenges and Prospects of Hong Kong’s News Broadcasting Education”. Academic Seminar, Jinan University, Guangzhou, November 2006.
  • Tso, S. H. (2006); “A Study on Tendency of Coverage Waged by Hong Kong Media on July 1st Protest Parade”. An Academic Seminar on Ecological Issues of Contemporary Media. (Hosted by Department of Journalism and Communications, Chu Hai College of Higher Education, Journalism School, Fudan University and School of Journalism, Fu Jen Catholic University, Taiwan), October 2006.
  • Tso, S. H. (1999); “Comparing News Broadcasting in Taiwan and Hong Kong”, Public Relations Magazine, No. 35, Taipei, 1999. pp.12-13.