Ms FONG Wai Man, Tiffany (方慧敏女士)
MA (Fashion, HKPolyU)
MDes (Design Education, HKPolyU)
PhD Candidate (Design Economies- Entrepreneurship, HKPolyU)

Lecturer,
Department of Art and Design

Tel : (852) 3963 5787


Tiffany holds two master’s degrees, one is a Master of Arts in Fashion and the second is a Master of Design in Design Education, both from the Hong Kong Polytechnic University. Her doctoral studies at the School of Design, The Hong Kong Polytechnic University, is on Design Economies, specialising in Design Entrepreneurship for design start-ups and Design Education. Her research interests include business incubation, design start-ups, design entrepreneurship, creative economy, creative entrepreneurs and design education. Tiffany also has experience working in practice as an interdisciplinary designer where she worked in fashion design and communication design. She has worked for different brands from around the world, including from Japan, Europe and Hong Kong. Before joining the Department, she taught several courses, including design thinking, visual culture and design theories at School of Design, The Hong Kong Polytechnic University, Hong Kong Baptist University and Hong Kong Design Institute. She worked for the Hong Kong Science and Technology Parks Corporation in business incubation to help local design and technology start-ups to develop their businesses since 2005.


Research InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
TopResearch Interests
Business Incubation, Start-ups, Design Entrepreneurship, Creative Entrepreneurs, Creative Economy, Design Education and Design Thinking
TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
  • Fong, T.W.M. (2020), “Design incubatees’ perspectives and experiences in Hong Kong”, Higher Education, Skills and Work-Based Learning, Emerald Publishing Limited, Vol. 10 No. 3, pp. 481–496. doi: 10.1108/HESWBL-10-2019-0130.
  • FONG, T.W.M. (2019), “Creative entrepreneurship in Hong Kong”, the 13th International Conference on Design Principles and Practices, Common Ground, Russia. March, 2019
  • FONG, T.W.M. (2018), “Entrepreneurship in Design Education in Hong Kong”, presented at the 7th PhD Colloquium, Tsinghua University, Beijing, China. April, 2018
  • FONG, T.W.M. (2018), “Design Entrepreneurship Education”, presented at the PhD Design Winter School, School of Design, The Hong Kong Polytechnic University, February, 2018
  • FONG, T.W.M. (2017), “Design Incubation in Hong Kong”, Interactive Colloquia, presented at School of Design, The Hong Kong Polytechnic University, December, 2017
  • VTC seed research fund, 2015, Principal Investigator Project Title: A comparative study on advancing local designers to entrepreneurs