Dr Susanna CHUI (徐麗雯博士)
PhD (Durham)
MRES (Exeter)
MA (Leicester)
BA(Hons) (York)

MSC-EM Associate Programme Director
Assistant Professor
Department of Management

Tel : (852) 3963 5042

Dr Susanna Chui joined the Hang Seng University of Hong Kong in 2018. She teaches leadership, social entrepreneurship and management modules in the University. Her prior lectureship at the School of Business, Hong Kong Baptist University included leadership, corporate social responsibility (CSR), business communication and organisational behaviour. Susanna’s research interests include leadership and identity, social entrepreneurship, and social impact measurement. While pursuing her academic research, her research experience also extends to examining social impact measurement, CSR, stakeholder management and human resources issues in organizational contexts. Appointed by the Chief Secretary of the HKSAR Government, Susanna was part of the Social Innovation and Entrepreneurship Development Fund Task Force under the Commission of Poverty from 2012-2018. Moreover, she has been engaged in social innovation and social entrepreneurship as a Director of the Fullness Social Enterprise Society. Susanna has completed her PhD in Leadership at Durham University.? Her Master of Research Degree in Leadership was accomplished with the University of Exeter. Her first Master in Mass Communications Research was obtained from the University of Leicester and she holds a Bachelor of Arts Degree in English from the University of York.

Research and Teaching InterestsIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
TopResearch and Teaching Interests
  • Leadership and Identity, Social Entrepreneurship, and Social Impact Measurement.
TopIntellectual Contributions (Publications, Conferences, Books, Book Chapters, etc.)
  • Lord, R., & Chui, S.L.M. (2018). Dual Process Models of Self-Schemas and Identity: Implications for Leadership and Followership Processes. In D. L. Ferris, R. E. Johnson, & C. Sedikides (Eds.), The self at work: Fundamental Theory and Research, 1st Edition. New York, N.Y.: Routledge.
  • Lord, R., Gatti, P., & Chui, S.L.M. (2016). Social-Cognitive, Relational, and Identity-Based Approaches to Leadership. Organizational Behavior and Human Decision Processes (5-Year IF:4.056), 136, 119-134.
Book Chapter
  • Chui, S. L. M, & Gali, N. Community-based Responsible Leadership and Social Value Creation in the Social Enterprise Context. In Joan Marques (Ed.), Innovative Leadership for Boundless work environments – strategies and tools for change. Springer. (To be published in 2021.)
  • Kee, C. H. & Chui. S. L. M. (2020). Innovative Social Entrepreneurship Education. HK: FSES. (A publication sponsored by the Home Affairs Bureau of the Hong Kong Special Administrative Region Government.)
  • Chui, S. (2020). Inclusive Leadership and Responsible Innovation: Toward a Contingency Perspective of Leader-Follower Dynamics in Work Integration Social Enterprises. In Joan F. Marques (Ed.) Inclusive Leadership, p. 109-118. Routledge (In press).
  • Chui, S., Hodgson, P., & Wong, A. (2015). Impacts of Learning through Experience: An Application of Service Leadership in Whole Person Development. In Shek, D., & Chung, P. (eds). Promoting Service Leadership Qualities in University Students. Singapore: Springer.
Teaching Cases
  • Chui, S. L.M. (2018). Empowering people of differences: The challenge of finding a sustainable funding model for a social innovation program.
  • Chui, S. L.M. (2018). A soul-searching journey of Fullness Social Enterprise Society: How to create growth for a thought leadership voluntary organization?
  • Chui, S. L. M. (2013). Can Green Ladies create an ‘echo chic’ phenomenon in Hong Kong? A social enterprise business case written for the HKBU School of Business Case Centre.
News Article
  • Chui, S. L.M. (2020). Effective Issue Selling in Social Entrepreneurship. AM730. https://www.am730.com.hk/column/%E6%96%B0%E8%81%9E/%E5%A6%82%E4%BD%95%E6%9C%89%E6%95%88%E5%9C%B0%E6%8E%A8%E9%8A%B7%E7%A4%BE%E6%9C%83%E8%AD%B0%E9%A1%8C-issue-selling-203180
  • Chui, S. L.M. (2019). Inclusive Leadership. AM730.
  • Chui, S. L.M. & Cheung, Patrick. (2016). Beyond Welfare: Rethinking the elderly care in Hong Kong. Hong Kong Economic Journal. http://www.ejinsight.com/20160208-rethinking-elderly-care-in-hong-kong-part-one/
Conference Papers
  • Chui, S. L. M. 2020. Constructing an ecosystem of responsible innovation: Where institutional and social entrepreneurs meet. A conference paper submitted for 36th EGOS Colloquium (European Group for Organizational Studies) to be held in July 2020 in Hamburg (Theme of the event: Organizing for a Sustainable Future: Responsibility, Renewal & Resistance)
  • Chui, S. L. M., & Gali, N. 2019. Responsible leadership within the context of social entrepreneurship. A conference paper submitted for the Academy of Management Specialized Conference – Responsible Leadership in Rising Economies to be held in October 2019.
  • Chui, S. L. M., & Kee, C. H. 2019. Impacts of social entrepreneurial education: From individual to organizational learning. A conference paper submitted for the Social Entrepreneurship Conference to be held in November 2019.
  • Knoll, M., Gotz, M., Arenas, A., Barrett, S., Bollmann, G., Brooks, S., Chui, S., Marco, D. D., Ghislieri, C., Jonsson, T. S., Ottsen, C. L., Retowski, S., Silva, S., Simunic, A., Tavares, S., & van Dick, R. (2018). Remaining silent in eight languages – Adapting a scale for measuring six motives for employee silence and providing preliminary evidence for psychometric properties, silence motive prevalence, and relations to potential antecedents and consequences in nine countries. A conference paper presented at the 51st Congress of the German Psychological Society September 2018.
  • Chui, SLM, Francesco, AM, & Zheng, YY. (2018). The missing link in understanding customer loyalty in ethical consumption: A social cognitive perspective of the prosocial motivation-loyalty link. (Awarded the Best Paper Award.) A conference paper presented at the 2018 World Business Congress of the International Management Development Association.
  • Chui, S. (2013). Power of the powerless in adult education: A case study of Dialogue in the Dark, Hong Kong. Paper presented at the 2013 Social Enterprise Forum in Taiwan. Paper presented at The 2013 Social Enterprise Forum in Taiwan (社會企業國際論壇, 臺灣社會企業創新創業學會)
  • Chui, S. (2012). How do social entrepreneurs create shared value and meet the double bottom line? Paper presented at The 2012 Social Enterprise Forum in Taiwan (社會企業國際論壇, 臺灣社會企業創新創業學會)
  • Chui, S., Chen, A., & Lam, S. W. (2007). Does language have the power to motivate in organizational communication? Paper presented at the 7th Asia Pacific Conference of the Association of Business Communication (ABC) Hong Kong.